Flodesk Email Marketing Tips for Realtors: How to Automate & Convert More Leads
Why Email Marketing is a Must for Realtors
Let’s be honest—staying in touch with leads can feel overwhelming. Between new buyers, sellers, past clients, and referrals, it’s easy to lose track of follow-ups.
But here’s the good news: With the right email marketing strategy, you can nurture leads on autopilot, build trust, and close more deals—without spending hours in your inbox.
That’s why I love Flodesk—it makes real estate email marketing simple, beautiful, and effective.
Today, I’m sharing how Realtors can use Flodesk to automate follow-ups, increase engagement, and convert more leads.
The Must-Have Email Sequences for Realtors
New Lead Welcome Sequence: When someone fills out a form, downloads a guide, or inquires about a property, you need to follow up immediately. My suggestion for the best Flodesk welcome workflow:
Email 1 (Instant): “Hey [First Name], thanks for reaching out! Here’s what to expect next.”
Email 2 (Day 2): “A little about me + how I help buyers/sellers like you.”
Email 3 (Day 4): “Here’s a helpful resource to get you started!”
Buyer & Seller Nurture Sequences: Not every lead is ready to buy or sell right away—but that doesn’t mean you should disappear. My suggestions for buyer and seller nurture sequences when setting up your Flodesk workflows are to share weekly or bi-weekly educational emails. Content like market updates, homebuying tips, or financing options are always useful. Your goal is to keep leads engaged so that when they’re ready to make a move, YOU are the agent they call.
Post-Closing Follow-Up: Did you know most Realtors don’t follow up with past clients after the sale? Here is a suggestion for how to build out your post-closing follow-up sequence. Staying in touch = more referrals & repeat business.
Email 1 (One Week Post-Close): "Congrats! Here’s what to do next as a new homeowner."
Email 2 (One Month Later): "How’s everything going? Need contractor referrals?"
Email 3 (6 Months Later): "Hope you’re loving your home! Let me know if you need anything."
My Best Flodesk Tips for Realtors
🔹 Use Segmentation → Keep your lists organized (buyers, sellers, past clients, etc.)
🔹 Track Clicks → See who’s opening your emails & engaging with your content
🔹 Automate Lead Magnets → Offer free downloads to grow your list on autopilot
Ready to Transform Your Email Marketing? Try Flodesk Today!
If you’re tired of manually following up with leads or struggling to stay consistent with email marketing, Flodesk can change that.
🚀 Try Flodesk FREE + get 50% off your first year!
